All Posts Tagged: BNP Paribas

From drones to robots: How digital technology is revolutionizing the wine industry

Adam Beak
Posted by Adam Beak
Agribusiness Banking

Wine production is going digital. Traditionally, you may associate the wine industry with land, water, harvests and appellations, but today wine professionals and patrons alike are discovering new digital products and services.

Aerial view of vineyards in hilly terrain on a cloudy day.That’s just one of the interesting insights from Agrifrance, a special division of BNP Paribas Wealth Management.

Drones and robots

From farming to distribution, wine makers are increasingly looking toward disruptive technologies to make the industry more efficient and profitable. Case in point: Drones are being used in precision wine-growing, so that things like the number of unproductive grapevines in a plot of land can be monitored quickly.

According to the report, it’s now possible to assess the health of a vineyard by analyzing the amount of chlorophyll in vine leaves. Sensors installed on drones can also measure the temperature and humidity in wine cellars.

Wine makers are also correlating data and information about the vineyard – soil tests, details of grape varieties, age of vineyards – to help them make decisions on fertilization, weeding, protection of vine stocks, and the harvest when grapes reach optimum maturity.

Another great example of digital innovation is the way robots are addressing the emerging labor shortage at some wineries and vineyards. The report cites how prototype robots are being developed for monitoring and weeding land. Robots alleviate the workload and optimize profitability of the business, while reducing the environmental impact.

Barriers to tapping tech

So why aren’t more growers using digital technologies to boost efficiencies and profits? It may be as simple as cost. More than 50% of vineyards employ fewer than 10 people. In a survey on new viticulture technologies conducted among wine-growers in France’s Nouvelle Aquitaine region, 80% of vineyards with fewer than 10 employees indicated that they had no digital needs. Three-quarters of the respondents cited cost as the main obstacle to investing in new technology.

From my perspective, the main barrier is the feeling that these technological advances are too expensive, especially for smaller wine growers. A possible solution may lie in sharing the tools and machinery and to promote best practices among industry groups.

For more information, read the full Agrifrance report.

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Wealth Management Group expands to New York with new office

Newsroom
Posted by Newsroom
Corporate News
Leaders of wealth management for Bank of the West and BNP Paribas in front of green, plant-filled wall.

Our Wealth Management Group has opened its first office in New York.

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Introducing Finlabs: Bank of the West, L’Atelier BNP Paribas seek startups

Newsroom
Posted by Newsroom
Corporate News
Two young professionals looking at & writing on sticky notes that are pasted on an office window.

This new U.S. program builds upon two years of focused trial work within the Commercial Banking Group (CBG).

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Building our support for renewable energy & better cities

Jenny Flores
Posted by Jenny Flores
Corporate Social Responsibility
Jenny Flores with Egon Terplan, regional director of SPUR

We believe bankers are in a pivotal position to foster environmental stewardship.

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Study looks at growing impact priorities of ‘elite entrepreneurs’

Kristin Nelson
Wealth Management Strategy
Cover of Entrepreneur Report of sunny room with happy people clapping.

The result is a significant change from two years ago, in which only 10% felt social impact was a relevant business metric.

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